A new group of primary care physicians have decided to


A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group's research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:

(a) How the office setting might be configured?

(b) How office scheduling and hours should be constructed?

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Operation Management: A new group of primary care physicians have decided to
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