A marketing channel system is the particular set of marketing channels a firm employs, and decisions about it are among the most critical ones that management can face (Kotler & Keller, 2012). Respond to all of the following prompts:
1. Discuss one of your favorite products, and describe how the manufacturer utilizes the marketing channels to get the product to you the end user.
2. Evaluate the company’s distribution channels. What changes would you make (list at least two) and why? Please support your answer.