1. A market leader has the largest market share in the relevant product market. Name a product that is a market leader and briefly describe, in your opinion, why that product has become the market leader in that product category or industry.
2. Promotions are the communication strategies that are used to reach the target market. Name a product where the age of the target market would influence the promotional effort. Briefly explain why age would influence the promotional effort.
3. Briefly describe your least favorite commercial or advertisement, and why it is (was) the worst commercial or advertisement ever.