Marketing strategy development
a. Company - what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats?
b. Customers - who is the company serving and what type of behaviour is 'typical' from them?
c. Collaborators - describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn't have any - explain why it is not necessary.
d. Competitors - who are the current main competitors, are there any potential new threats or new entrants to the marketplace?
e. Context - what other factors affect this organisation (e.g., legal, political, technological, etc.)?
Based on the market analyses on above 5Cs,outline potential market segments that are available to the chosen organisation.
Recommend and justify: -
a choice of target market(/s) -
a value proposition for the target market(/s). -
a positioning statement for the target market(/s).
Chosen Organization ;Coca-Cola Light