The product analysed in the Marketing Planning Report (Assessment) should be utilised for this assignment. The same four (4) person student group of the Marketing Planning assignment should undertake this assessment if possible. For this written assignment you are to further analyse the new product introduced into the Australian market in relation to the Marketing Mix:
a. Classify the product and discuss its relationship within the organisation's total group of products
b. Discuss the suitability of packaging and labelling (if a good) or branding (if a service)
c. Discuss the pricing strategy
d. Describe the marketing channel selected
e. Summarise the integrated marketing communications (IMC) mix for the product in the initial launch years