1.When Hamdi Ulukaya and his employees worked for 18 months to create the purest cup of Greek yogurt possible, his team was creating a new ______________.
place
product
price
property
promotion
2.Unlike most yogurts, which are packaged in cone-shaped cups, Chobani yogurt is packaged in a shorter, wider circular European style cup. Ulukaya chose this style of packaging to:
drive down packaging costs
utilize more recycled materials in the packaging
increase the shelf life of the yogurt
facilitate the shipping of the product
make Chobani stand out on the shelf
3.Chobani can be found on Facebook, Instagram, Pinterest, and other social media networks. Marketers use social media to communicate with the Chobani consumers, making social media a part of Chobani's _________ strategy.
place
price
product
proposition
promotion
4.Chobani has instituted a high-touch model that focuses on positive interactions with its customers, including handwritten personal notes of thanks from its consumer loyalty team. Developing long-term loyalty in its customers is a critical task in ___________ through which all parties enjoy long-term benefits.
societal marketing
transactional marketing
relationship marketing
srganizational marketing
social marketing
5.The 3.5 ounce snack line, Chobani bite was developed for adult consumers as a "mindful indulgence" while the Chobani Champions cups and tubes were developed for children. Adult consumers and child consumers are two distinct ___________, for whom Chobani developed different marketing mixes.
economic treatments
target markets
marketing mixes
environmental forces
organizational buyers
6.Hamdi Ulukaya's commitment to donate 10percent of his profits to charities worldwide reflects his belief that business can do good in the world. This commitment shows how Chobani embraces the _______, satisfying the needs of consumers in a way that also provides for society's well-being.
profit-driven marketing concept
customer experience
breadth of marketing
societal marketing concept
depth of marketing