Bobster Master has noticed an emerging and increasing trend of the notion of sustainability from businesses and some of his competitors are producing sustainability reports. He is interested in sustainability and feels that at the moment he does not know too much about sustainability and its relevance to business. He is also considering whether WML should produce its sustainability reports to external stakeholders. He has asked you to conduct research and provide a formal business report to him, addressing the following questions.
1. What is sustainability?
2. Is the notion of sustainability relevant to business and accounting? Justify your answer.
3. Is the notion of sustainability relevant to WML?Justify your answer.
4. If sustainability is relevant to WML, how might WML embrace sustainability in its operations? Justify your recommendations.