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1 the central and peripheral routes of elm run through

1. The central and peripheral routes of ELM run through these chapters. What are your thoughts about the role of involvement in determining whether persuaders should emphasize one route over another?

2. What are your thoughts about sequential strategies?

3. What can someone do when an employer adopts an unethical persuasion strategy that will involves the person in creating, implementing, or participating in it? (Hint: Think about the persuasive strategies you have studied.)

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Marketing Management: 1 the central and peripheral routes of elm run through

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