Assignment
Part 1: Fresenius Kidney Care
Ethics-
Last week, you completed the strengths, weaknesses, opportunities, and threats (SWOT) analysis for your company. Hopefully, you have begun researching potential social causes, issues, or nonprofits for your company to adopt. As you consider your options, evaluate whether the alternatives you come across fit with your company's mission, vision, and ethical framework, as well as any existing social responsibility efforts. Finally, select the new cause that will build upon your company's strengths. Will selecting this cause support the responsibility owed to your stockholders and stakeholders?
Deliverable:
In a 5- page Microsoft Word document, present and analyze your top three to four social causes and explain why your social cause or issue is a good match with your chosen corporation for creating a corporate social responsibility (CSR) campaign. You will want to be sure that you cover the following items in your report:
• Evaluate how each of your top three to four social causes do or do not meet your company's mission, vision, and ethical framework, as well as, any on-going social responsibility efforts.
• Discuss how Stockholder Theory and Stakeholder Theory impacted your final selection (based upon your Week 1 reading/lectures)
• Consider which personal ethical framework impacted your final selection and how it impacted your selection(based upon your Week 2 reading/lectures)
• Discuss the internal and the external ethical impacts of your selection (based upon your Week 3 reading/lectures)
• Explain why the social cause you chose is a good fit with your corporation.
Be certain to provide appropriate citations from your reading/research. Also be sure to review the expanded rubric for details on achieving full points.
SWOT ANALYSIS
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SWOT Analysis
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Strengths
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1. Solid history of innovation and service.
2. A leader in the market segment.
3. The company is vertically integrated
4. It is a dominant industry leader due to its financial, personnel,and experience.
5. Has good relationship with different hospitals which adds its brand value.
6. Has branches in over 100 countries.
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Weaknesses
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1. There is need for more manufacturing and production power compared to world giants
2. Its performance mostly depends on the performance of the prevailing exchange.
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Opportunities
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1. There are opportunities for acquisition and merging with others.
2. The company is not affected by any economic climate.
3. It has the best pricing power.
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Threats
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1. There is great need for the company to continue with new innovation.
2. There are too much political risks and Government regulations.
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Competition
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Part 2 Quality Management
Select a well-known company and a product or service that is produced by that company (be sure to avoid products that are simply purchased by the company and sold to the company's customers, which is often the case at many retail stores).
In a 3- to 4-page Microsoft Word document, respond to the following:
•Provide a brief description of the company that you have selected and the product or service that you are analyzing.
•Discuss what quality means for this product.
•Perform a SWOT analysis of the organization.
•Select a method for focusing the organization's attention on quality.
•Explain what elements of a quality culture are lacking (and needed) by the organization.
•Identify who the customers of the organization are (remember to consider whether there could be internal customers in addition to external customers, although this will not be the case with every organization).
•Recommend a method of implementing changes that are needed based on the needs of the customer.
•Recommend potential strategic alliances that can improve quality for the organization.
Support your responses with examples.