Question #1. For the following survey questions, please indicate whether each is: demographic, personality, lifestyle, attitude, awareness, intentions, motivation, or behavior.
1. Have you seen promotional offers from the Embassy Suites hotel in McAllen?
2. How many times have you stayed at the Embassy Suites hotel in McAllen?
3. When you go on vacation, what types of recreational/leisure activities do you enjoy doing?
4. How likely are you to stay at the Embassy Suites hotel in McAllen within the next year?
5. Overall, how positively do you feel about Embassy Suites?
Question #2. Based on the following descriptions, what method of administration would be best: personal interview, telephone, mail, or Internet?
6. You want to conduct a survey with high structure using an interviewer.
7. You want respondents to take a self-guided survey with skip patterns programmed in that will take them to the appropriate questions based on prior responses.
8. You want to be able to explain questions to respondents, but at the same time you want respondents to be (and feel) anonymous to the researcher.
9. You want a representative sample with high structure and complete anonymity.
10. You want to administer a high structure study within a very short time span.