1. Explain how social media users are creating on-line identities and why this is important to marketers. Please include detail on the components of identity.
2. Explain the concept of user-generated content and discuss its relevance to marketers.
3. Describe in detail five different types of social publishing. Explain how each one is used by marketers.
4. What is "authenticity" and why is it important in social publishing?
5. Describe how marketers can use social games. Give three examples of success stories.
6. How do you calculate social media ROI?
7. How can social media results be tracked?
8. Describe the DATA approach to measurement.