1 description of the organisation origins markets served, Management Theories

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1 description of the organisation origins markets served

1. Description of the organisation (origins, markets served, product categories, key brands)
2. Current Strategic Plan/Focus (key highlights)
3. Market Analysis (key target markets/customers, trends, nature of the industry/product category)
4. Competitive Analysis (both direct and indirect competitors, emphasis on the former, strengths)

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Management Theories: 1 description of the organisation origins markets served

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