1. Describe marketers' attempts to influence political forces.
2. What is social responsibility? Why is it important?
3. What are four dimensions of social responsibility? What impact do they have on marketing decisions?
4. What is strategic philanthropy? How does it differ from more traditional philanthropic efforts?
5. Why is ethics an important consideration in marketing decisions?
6. How do the factors that influence ethical or unethical decisions interact?
7. What ethical conflicts could exist if business employees fly on certain airlines just to receive benefits for their personal "frequent-flyer" programs?
8. Give an example of how each component of the marketing mix can be affected by ethical issues.
9. How can people with different personal values work together to make ethical decisions in organizations?
10. What evidence exists that being socially responsible and ethical is worthwhile?