If the question ask about 'identify a multinational company that is a market leader in one or more overseas markets." Which would be the suitable industry to fit in the scenario of the question? What if I would pick up one fashion online merchandizes website ? Such as Adidas or Nike? Possible. Base on the field and organisation has been pick up, then have to analyze the question as below.
1. Describe how the company segments (demographic,psychographic,behavior,ethic ) their global markets.
2. Explan how the company choose specific market targets. ( standadized global marketing, concentrated global marketing, differentiated global marketing)
3. Describe the positioning choice taken by the company.