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Which is more important for US automakers doing business in Europe, integration or national responsiveness? Why?
Will the EU bring about a single European market? What type of changes will have to take place for this to happen? Identify and describe three of them.
How can firms doing business in the EU use competitive intelligence? Identify and describe two major steps that can be used in this process.
In addition to regional incentives, what other evaluation criteria should MNEs employ when deciding where in the EU to establish operations?
Each department is described in terms of function and responsibility within the organizational structure.
In gaining a foothold in the EU, when is it most effective to opt for an acquisition over an alliance? When is a strategic alliance a better choice?
What are three major manufacturing considerations for companies doing business in the EU? Identify and describe each.
The EU accepted 10 new members into the union in 2004. Are these members fully integrated?
What kinds of social and cultural characteristics of the Japanese underlie their proficiency in manufacturing?
How would a foreign firm wanting to establish a sales and marketing operation in Japan need to adapt to succeed?
What have been the main advantages and disadvantages for many Japanese firms of relying on domestic markets rather than internationalizing?
When might an MNE face transaction exposure? What is a financial strategy that the firm could use to minimize this risk?
If a foreign country is facing high inflation, what are three financial strategies that the local multinational unit might employ?
In determining parent–subsidiary relationships, how does a polycentric solution differ from an ethnocentric or geocentric solution?
Why are MNEs interested in translation and consolidation of financial statements? Of what practical value is this activity to the company?
Why would an MNE want to determine the degree to which its primary business was product dominated and service-dominated? Explain.
Why are MNEs concerned with international logistics? How does this help the companies increase their competitiveness?
How does initial screening help an MNE evaluate those goods and services that might be sold in the international market?
Why can some goods and services be sold internationally without having to undergo much, if any, modification? Explain.
Case Scenario: You have just been hired as the "training department of one" for Got Cash Systems, Inc.
Many MNEs find that their advertising messages can be used in overseas markets without much, if any, modification. Why is this so?
Why do MNEs sometimes have to modify their personal selling strategies when marketing their goods in international markets?
What cultural tendencies both Chinese and Western are adversely affecting the expat's working relationship with management in China?
Why do many MNEs find they cannot use the same distribution strategy overseas that they have used at home?
Blue Sky has undergone a leadership change. Be sure to address the differences in leadership style and approach today and in the recent past at Blue Sky.