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Think about what you have learned this week regarding market entry strategies and apply your understanding of these strategies to assignment
Think of your favorite retailers. How have they integrated their channel system? How would you like their channels to be integrated?
Do you think GC America has basically simulated the advertising model of Colgate-Palmolive that uses real dentists for promoting its toothpastes
Using a problem-based ideation approach to begin to understand the product flaws and answer the questions below:
Do you think that Facebook friends have an impact on the impressions we form of others? Have you looked at other people's friend counts when forming impressions
Determine whether your choice would differ in slow-cycle and fast-cycle markets.
Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions
Describe that brand personality in terms of the dimensions
Why are children considered to be more susceptible to media messages than other audience demographics?
You are visiting one your organization's plants in a poor nation. You discover a young girl (under the age of 16) is working the factory floor.
You are given a transaction dataset that is very similar to your term project but smaller - all the variables names have the same meaning.
What are some things IKEA is doing well to reach customers in different markets? What else could it be doing? Discuss the pros and cons of this strategy?
How to Thank an Employer for a Positive Performance Evaluation? How can you add your promotion expectation line with it?
I am taking a Marketing Management Class. Every week I have to present with a couple of people different topics for a company.
From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales
Your project entails an analysis of a consumer product of your choice, its target market, and the marketing messages and strategies used to attract the target
The content should focus on some aspect of social media use in the workplace. Potential examples include the importance of companies embracing social media
Choose a global company in an industry and write a report on that company. They must utilize primary sources on the company in writing their reports
Marketing: Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional
You're part of the marketing department at Cemex, a global provider of building materials.
Suppose you work for a liqour & wine distributor throughout Pennsylvania a growing state where Act 39 has been implemented which you can sell wine
Suppose you are working for a start-up company that is designing a very new and innovative product. Does the client-user-designer model still apply?
Suppose you are the brand manager for Asiana, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining
What approach would you use to collect the information from customers and who are these customers?
Suppose the LPGA has asked you to assist with the execution of a communications plan. The decision has been made to use a behavioral message strategy