Assignment:
Suppose that you were assigned to a team in charge of designing/redesigning a smart watch.
Develop a short initial needs statement.
Develop a set of marketing requirements.
What approach would you use to collect the information from customers and who are these customers?
Identify two questions that you may use in a survey to collect the voice of the customer.
Write your final objective statement.
Group the different marketing requirements into 3-4 major groups.
Develop an objective tree for the groups above using the pairwise comparison chart. Comment on your findings.
Explain and discuss one specific feature that you may focus on for your design and why?.
Write a research survey with at least 10 lines, include your references (web sites, papers, ... )