Explain the problem-based ideation approach


Assignment:

Think about a product that you have used and found less than optimal.

Using a problem-based ideation approach to begin to understand the product flaws and answer the questions below:

1). Think about a product that you have used in the past and did not really like the product. List five (5) things about the product as why you didn't like the product.

2). Then as an innovator, provide three suggestions to improve the product based on your list from question one above. Be sure to support your three suggestions.

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Marketing Management: Explain the problem-based ideation approach
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