Assignment
This assignment emphasizes two elements of the promotional mix: advertising and sales promotion.
Select a company to research that is different from the one you selected in Week 1 but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week 1.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies. Use speaker notes as a way to indicate what is spoken and to expand on the slide content you create. Notes should be notes, not a full script.
Answer the following questions in your presentation:
• How do the two selected companies' sales promotions and advertising compare?
• How do you think sales promotion is coordinated with advertising in these companies?
• What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.