Assignment :
Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand discuss the following:
What does the brand mean to you?
What is the target market for the brand, and has it changed from the past?
What celebrities endorse your brand? Why are they a good fit? Do they connect with the target audience?
What other famous characters could be connected to your brand? Explain why.
What about the competition? Who or what do they use to endorse their product?
READ AND REPLY BY AGREEING OR DISAGREEING AND WHY??
REPLY 1
The brand that I choose to discuss is the Luxury Cognac Brand Hennessy. To me the meaning of this brand is that it represent luxury, style and flash. If I see someone drinking this drink I immediate associate them with having money. The target market for this product is African American and Asian males with no kids, ages 24-34. The demographic has been consistent for the last 15 years. The most recent celebrity to endorse Hennessy is the recording artist Nas. The rapper Nas is a good fit for the Hennessy brand because in the world of Hip Hop celebrities Hennessy is the choice of drink for everybody. If you pay any attention to hip hop shows, lyrics, and styles you will see likely see some type of reference to the Hennessy brand. The Hennessy brand can be connected to any music character as long as they have a soulful sound style. I think the rapper Kanye West will be a good fit for this brand. It is well known that during the 2009 MTV music awards Kanye West famously interrupted Taylor Swift acceptance speech. If you look closely you will see that Kanye West was drinking an extra-large bottle of Hennessy before, during, and after the award show. In a pre-interview Kanye West blamed his behavior in the Hennessy. I think that Kanye West will be a good fit is because he is very popular and the creative director will be able to have a lot of information to use in order to capture the target audience. Sure there will be competition in the liquor market but with high profile endorse and a solid marketing plan the current product will maintain its steady momentum.
REPLY 2
What does the brand mean to you?
Zara is an international brand that launches diverse countries in the world. I like to wear my country style and that style is more suitable for me, but I cannot find any a kind of this style in the United States. However, Zara brand is one of my country styles that sells in the store. Therefore, I usually be home sick around this time of the year like summer vacation season, so when I suffer from homesickness, even I eat my country food, I usually purchase my country style of clothes to treat my home sick, so I can touch and feel it. Zara brand is very unforgettable brand for me.
What is the target market for the brand, and has it changed from the past?
Target market for the Zara brand is for everyone, there is no limited age for getting clothing line, therefore, everyone feels free to buy and try it. Even Zara brand sell various different style of clothing based on country. Each country has different culture and style of anything, therefore, the brand inspire from it when they make clothing. A changed one is that in the past, the brand does not sell a product with discount, so many people think about this brand is luxury brand or expensive brand. However, when I purchase products in the United States, Zara brand has many final sale for clothing, which mean buyers do not have to consider in order to purchase products in the store. In addition, students can buy this brand clothes in the pocket money they receive without any more worries due to the brand's final sales
What celebrities endorse your brand? Why are they a good fit? Do they connect with the target audience?
Zara brand celebrities with unknown endorse, which has meaning that let everyone look around and buy because if a brand celebrities with famous endorse, some of people think that only a cloth be suitable for the famous endorse because I do not skinny as endorse, even I do not have taller as the endorse. I believe that every celebrity was a good fit and connected with the target audience because the brand understand what buyers want to get in the store and what clothing line they are excited to purchase it.
What other famous characters could be connected to your brand? Explain why.
Famous people are fashion models in the fashion industry, so Naomi Campbell is famous character could be connected to Zara brand because she is Victoria Secret brand model, who is really famous people can easy to find fashion show in Victoria Secret. Her style is very fit every clothing or accessory line, and when buyers see her style, they may change their mind to try something new (Someone who is afraid to try new).
What about the competition? Who or what do they use to endorse their product?
H&M is the competitor and has diverse races model that they use to endorse their product such as England, South Korea, Australia, or United States. I cannot say exactly the name of the models because there are too many model that the brand use to endorse their product.