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What are services? Do you believe that service marketing should be studied separately from product marketing? Why or Why not?
Discuss your impressions of the results of this exercise. Which communication method is most effective for you?
Develop three potential market segments for the product/brand within that location, applying critical analysis to your research.
Who do you believe to be the type of person or family that grocery stores are targeting with their prepared meals for takeout?
Discuss Lisa Aham's current strategy regarding senior citizens. Does this strategy improve this McDonald's image?
Describe the best sales team to sell your product: how should they be, what should they do. You will have two bold headings: Target Market and Sales Force.
Identify the greatest weakness in this situation related to external impacts. Develop a resolution to the greatest weakness in this situation.
What media is the company using? Show examples. (Advertising? Publicity? Social Media? Promotion?). What is the key message in the campaign?
How sensitive are the company's target customers to changes in price? Do they have some target segments that are less price sensitive than others?
What level of reliability of each part is necessary to achieve that level of the overall performance?
Based on this business idea, consider how you would use marketing research and competitive analysis to assist your friend in determining its viability.
Discuss a popular national product or service that is using integrated marketing communications effectively.
Draw a simple storyboard for your website by hand or with software like Photoshop. Don't plan anything that's not covered in this class.
Provide a complete reference for all materials you consult. Information drawn from these sources should be cited within the body of your paper.
Write a (150-200 word paragraph) on a Product Marketing Plan idea based on a bdazzle kit for luggage for young girls ages 10-16.
Analyze the factors that contributed to the obsolescence or dissolution of notable companies in your selected market domain in the recent past.
Discuss some of the key factors of the market domain that you discovered in your research that affect your company.
What factors accrued in the external environment that allowed for the increase in use and success of viral marketing campaigns?
Discuss how the reviews posted for that product reflect each of the 8 dimensions of quality and how this impacts its overall acceptance by customers.
Briefly providing the contextual background of the leader. Head of a non-profit social change organization? Why or why not?
Prepare your company's mission statement. Describe your hypothetical company, its location, and the product it makes or the service it provides.
Analyze recommendations for how Best Buy can overcome these challenges. Provide specific examples to support your response.
What are the best tools to use in this situation? Provide a brief summary of at least 2 of these tools. How will you use these tools in your plan?
What is the state of the economy? What are the current trends in cultural and social values? What are the current political values and trends?
Develop your company's mission statement. Describe your hypothetical company, its location, and the product it makes or the service it provides.