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It is essential that you understand how companies are using social media to connect with customers and build their brand.
Define what an emerging market is from a domestic perspective. Define what an emerging market is from a global perspective.
Analyze what the leader did or plan to do to resolve situation. Do you agree with the leader's plan of action? If not, explain what you would do differently.
Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
What value are you creating with this product? Which of Michael Porter's basic strategies, covered in this lectures, will you use to market this product?
Write a claim email to Super Subs and Sandwiches. Refer to the strategies for writing claim letters that we discussed in class
What is the company's pricing objective? How sensitive are the company's target customers to changes in price?
Prepare an argument explaining the major reason why you support either the consumer or industry. Explain the role capitalism plays in corporate decision making.
Create an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Devise at least five rules that address conflict of interest for Teresa within this new context. Provide a rationale for your response.
How will this decision support the overall goal of growth and expansion? How would you refute someone with the opposing perspective?
What do you think the term sustainability means today? Has the definition changed over time or has it remained constant?
In what order would you proceed to close the gaps? Which of the four provider gaps do you believe is hardest to close? Why?
What are at least three key aspects that a company must consider when developing a successful loyalty/reward program?
What are primary responsibilities of the sales department? What are the similarities and differences between the two functions?
Describe what the leader did or plan to do to resolve situation. Do you agree with the leader's plan of action? If not, explain what you would do differently.
Simon wants to develop an Internet auction-based business and is working through the STP process.
Develop a summary of the organizations strategy and how they use these concepts to compete.
Describe the competitive landscape. Who are the key competitors? What are their strengths and weaknesses? Approximate their market shares.
What is the most important element of this case study? Why? Did United Airlines do anything wrong? Was the customer's reaction justified?
Explain the unique characteristics of the four primary market structures. What are the characteristics of a public good?
Explain the need to monitor trends for each of the identified environmental variables. Describe how you will monitor these trends.
Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein.
Why is it important for a brand to pay attention to changing laws, the environment and new competitors entering the market?
Develop a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment.