Assignment: Spanning the Market
Read Case 5.3 Spanning the Marketin the course text. In a three to five page paper, please address the following:
• Describe the most pressing problem for The Beacon's publisher.
• Identify the greatest weakness in this situation related to external impacts.
• Develop a resolution to the greatest weakness in this situation.
• Assess whether or not The Beacon should be classified as a "Black newspaper" and why.
• Evaluate where the town of Conway is in the adoption process regarding The Beacon.
• Discuss what action The Beaconshould take with regard to local advertisers with The Times and discuss whether the publisher should be concerned with the record.
• Compare how the model of starting a Hispanic newspaper may or may not differ from the one of starting a Black newspaper.
Sylvie, G., Wicks, J. L., Hollifield, C. A., Lacy, S., & Sohn, A. B. (2012). Media management: A casebook approach (4th ed.).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.