Service Marketing Assignment
After Reading Chapter 2, answer 2 of the 3 following questions about the Gaps Model of Service Quality:
1. If you were the manager of a service organization and wanted to apply the gaps model to improve service, which gap would you start with? Why? In what order would you proceed to close the gaps?
2. Can provider gap 4, the communication gap, be closed prior to closing any of the other three provider gaps? How?
3. Which of the four provider gaps do you believe is hardest to close? Why?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.