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What are the trends? What are the hot prospects for a foreign company entering that country? What are things for marketers to watch out for?
Conduct a SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization.
If you decided to introduce some form of new product, how would you position the new product relative to both Pepsi and any remaining Coke products?
What are the most common causes of instability in governments? How does governmental instability affect marketing? Use examples to illustrate your response.
How do you plan to enter each marketplace? Share the Marketing Mix (Product, Price, Place, Promotion) for each of the markets?
Why is the BlackBerry controversy prominent in Asia, particularly in the Middle East, and not anywhere else in the world?
What are your current academic and professional interests and goals? How the receiving this scholarship will assist you and enable you to achieve academic goal?
Why the six elements of branding are so important to the brand's success and that of the marketing communications campaign.
An internal newsletter article about Viteze, a new brand of vitamin drinks your company. Develop a brand messaging architecture using strategic questioning.
Analyze customer-focused copy that resonates with the brand messaging architecture.
Create a report to the brand manager that maps a network of internal and external influencers who can advocate for the brand messaging strategy.
Develop a PowerPoint presentation recommending the new product and an integrated marketing communications plan to decision makers.
Write an email to leadership explaining and championing the components of the brand messaging architecture for your new product.
Summarize the issues presented in the scenario. Determine whether the claim should be considered deception or puffery, and provide justification for answer.
Demographic and lifestyle information. How do they spend money? What is their relationship with technology? What are their general perceptions of brands?
Write about the 4Ps and your own purchase experience. You will not use any marketing theories and concepts, except for the ones used in this Template.
In a cover letter, express your interests for music and data and why you would be a great fit for analytics within the music industry and artist discovery.
Explain the difference between needs and wants. How does the difference affect a consumer's purchase decisions?
Again, go to your company's website. Identify 2 products that you believe are targeting different segments.
Why free samples should be part of your marketing strategy? Marketing plan example (sample marketing plan). When using free sample affect negatively?
What is current state of motivation for employee and what can you do to improve their motivation? How can employees approach resolving conflicts with customers?
Which technology do you believe will be most important to retailers' success moving forward? Why?
BU5579- Demonstrate a good understanding of the challenges facing international businesses as observed through the computer simulation.
write a 5-page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
How would you describe the schools of ethical thought from an organizational perspective? Use at least two academically reviewed journal articles as research.