Assignment
Brand Extension Assignment: Choose a product to write a 5-page paper (5-pages excludes title and reference pages) discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
· Brand (to include a brief background)
· Extension idea
· Ration/justification or need for the new idea relate the idea back to the companies mission statement
· Target market
· Marketing/launch strategy (to include pricing and channel strategy)
· Ethical considerations.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.