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Analyze promotional components of a sales approach. Evaluate management implications of marketing and sales plans.
Describe components of a company's sales approach. Explain how a sales plan affects the implementation of sales strategies.
How strong are the companies' brands in the market? What are the factors contributing to their strengths and weaknesses?
Discuss your Integrated Marketing Communication plan. Address how you will use the different elements of the IMC: advertising and direct marketing.
Write a plan for the conversation you would have with the employee's male co-worker, based on the concepts found in your textbook.
Discuss suggestions or ideas that you can think of to help this company to take a step further with their approach.
Who acts or will act as an agent at your business and what do, or will they do? What type of content would be valuable to your customers?
Analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.
Describe what IMC tactics were used usually more than one tactics should be used for IMC campaigns, and comment on the effectiveness of these IMC tactics.
Discuss the professional ethics and responsibilities of intermediaries, managerial responsibility and loyalty, and employee responsibilities to the community.
Discuss in what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?
Based on your Target Market description, discuss the types of promotion you will use to attract your Target Market. Where will you place those promotions?
Social Media has become a core element of advertising and promotion. What are some of the keys to SM advertising and promotion? Provide examples.
What are the benefits of your product or service to your customers, and how will you use these benefits to promote your offering?
How would you define competitive advantage? Why is it important in the athletic industry to differentiate business from competition from a marketing standpoint?
Develop the student's ability to execute a marketing research project by learning the concepts and technical methods of the marketing research process.
Indicate which of following factors would most influence your decision. Explain how a marketer could use this information to better market this new car to you.
How has internet changed price competition for well-known, branded products? What assumptions do you tend to make about a product that seems priced very low?
Perform time series analysis on the total volume of real estate sales on your neighborhood. Develop a forecast for the next 8 quarters of sales.
Perform an environment scan, or SWOT analysis, of your chosen company. Determine which types of managers create each type of plan.
Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the following: a) Yukon hybrid, b) Saks Fifth Avenue.
Then, discuss the marketing actions you would take if you had evidence that this motive was widespread in your target market.
Discuss the idea that cost plus pricing may not be best approach to pricing. What should be driving force(s) in establishing prices that firm's should charge.
How product positioning strategies contribute to competitive advantage in the marketplace, and assess strengths or weaknesses of the strategies used.
Examine the basic marketing models for a business or organization. Compare product strategies of different companies with the same product category.