Discussion - Creativity and Sales
OBJECTIVES
• Recognize the impact of strong or weak sales on the creative artist in different industry sectors.
• Demonstrate effective verbal communication skills.
• Explore business solutions by discussing ways to encourage an artist in the event of weak sales.
• Discuss current sales strategies, principles and practices.
• Apply the RISE Model to a classmate's posting.
INTRODUCTION
Artists are impacted by the commercial response to their work. Strong sales equal commercial success. Weak Sales can lead to feelings of inadequacy. Artists can be creative and not be commercially successful. However, to be successful in the Entertainment Business, artists must have strong sales. For this exercise, you will view Elizabeth Gilbert on ted.com. You will discuss the following questions. If you do not see the video as part of this assignment you may find the video at:
INSTRUCTIONS - Initial Post
1. Do you agree with Elizabeth Gilbert's assessment of her situation and her response to the pressure of producing another hit book and/or Blockbuster Movie? Make sure to watch the entire video. Why or Why Not?
2. Artists must sell their creative products, whether music, film, paintings, scripts, etc., in order to survive. Explain why you think that the pressure of commercialization is helpful, harmful or not really a factor to the creative output of most artists today.
3. Name an artist who has demonstrated positive responses to commercial success and an artist who has demonstrated negative responses to commercial success and explain your choice/reasons, etc. These must be 2 different artists.
4. If you were a creative artist, how would you balance your creative output with your need to make money through sales?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.