Discuss marketing approaches used to target the values


Discussion Post 1:

From each of the readings, take one quote. It can be a short paragraph or just a sentence or two. Include the page number, chapter or section title, and the full quote. Explain what you believe the writer is trying to communicate, basically summarize your understanding. Then indicate whether you agree or disagree.

Post two responses to peers whether you understand, agree, disagree or have another interpretation of the quote.

Discussion Post 2:

Identify a city or neighborhood where you lived for an extended period. Based on your personal observations, explain two of the variations of values or cultural factors identified in the prior list specific to that area where you lived for an extended period.

• Select at least two of the variations in values. Bold and underline the two variations you are discussing in your post.
• Discuss marketing approaches used to target these values and cultural factors.
• Find two colleagues with similar selections explain whether you agree or disagree with their reasoning.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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