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What role did Steve Jobs' marketing skills play in his success? Did he plan to create disruptive or sustaining innovations?
Disucss a strategy for the health care provider you selected to determine the utilization of its products or services.
Determine how you would know if this was the right decision. Provide support for your responses.
What was the unifying symbol of the campaign? Why was it important? Which consumer promotion tactics were used in the campaign?
List the steps involved in conducting a customer value analysis. What is the difference between biogenic needs and psychogenic needs?
Describe your favorite brand's promise. Remember that a brand promise not the same as slogan or tagline. What elements of the brand convey this message to you.
Discuss your secondary target market segment, and discuss three reasons for your selection.
Briefly describe the musician as a business. Strategic objectives should ideally be business related. You should uncover at least 3 strategic objectives.
What Types of Marketing For Your Marketing Mix? Who are they specifically, how can you best reach them, what platforms do they use, etc.?
Identify your selected company's positioning attributes. These would be a brand description and its benefits.
Having calculated the Break Even Analysis, what will you have to price your shoes in order to reach your target run?
Develop two customer relationship management programs you might use. For example some firms use rewards programs as part of their customer relationship program.
develop an entry strategy for a market and product. You include analysis and information on consumer behavior, legal and tax implications and labor supply.
Provide a brief (one paragraph) explanation of the systematic risk and potential return associated with that particular investment.
Why did the REI campaign work so well for REI? If another brand had tried this first, say Macy's or Walmart, would they have had the same kind of success?
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry?
Develop a demographic profile of the potential customer segment. Define the psychographic profile of your customer.
How is the toothbrush market segmented? Compare consumer behavior between highly involved and less involved consumers for toothbrushes.
Describe an appropriate marketing tools. Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle.
Define each level of Maslow's hierarchy of needs. For each of the five levels, briefly describe a marketing message appealing to this need level.
Consider a system where items arrive according to a Poisson process with parameter ? = 2 item/sec.
Conversely, each shock may break down the system with probability 1 - a. Find the probability that the system is still running at time t.
Consider a system where items arrive according to a Poisson process with parameter ?. Items are collected in a storage facility that can host up to Q objects.
Say which of the following processes is a discrete-time MC. Motivate your claim.
Find the asymptotic and/or stationary state probability vector, if it exists.