Discussion: Advertising Effectiveness
Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later. (200 words)
What are a few important trends in marketing practices? (150 words)
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.