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What makes influencer marketing more advantageous than traditional advertising methods? What are the downsides? How might influencer marketing change?
Describe the role of marketing channels in the overall marketing strategy of the retailer you chose.
How can a healthcare organization's marketing goals most effectively target these customers? Consider the SMART goal framework to support your response.
Give an example of a service that you experienced recently. Explain why it was superior to their competition.
Identify specific segmentation strategies that you will use. Identify your target markets. Incorporate use of specific demographics and data in your research.
How would you make this determination? Your journal entry must be at least 200 words in length. No references or citations are necessary.
Describe the personal impact of a recent news story from another country. For example, has there been a crisis in a country you have visited.
What was the event, where did it happen, what was the outcome? In what way did it affect you personally? What did you do about it (if anything).
What issues impact importing of raw materials and parts, global outsourcing, working with people of different cultures in your example?
What type of retailer is Nordstrom? How would you describe Nordstrom's level of service on the continuum from full-service to self-service? Why?
How will the identified methods help you reach the target audience? How will you measure the performance of your marketing efforts?
Analyze a brand using the Boston Consulting Group Matrix and based on finding they will propose a new strategic goal that organization could starting next year.
Do you feel there is a sustainable competitive advantage? If so, what is product and how do you support this opinion?
What is a marketing plan? Why do companies prepare a marketing plan? Have you ever created or read about a marketing plan prior to this course?
Describe your business opportunity: Define the product or service. What customer needs are met by your business idea?
What is the PRODUCT you wish to introduce? What PROMOTIONS do you intend to use to get your marketing message across to your target market?
Write a 1000 words paper on the Online High School discussing and addressing the research-based marketing plan initial proposal.
What did you like about their social media campaign and is there anything else that you would suggest to enhance their efforts?
Share a service offering you've purchased in the past and clearly outline how this service can be associated with each of these characteristics. Be specific.
Write a description of the intended audience for your message. Be specific and include the appropriate demographic information for your target audience.
Pick a multinational company and research it. Why do you think it has a strong competitive advantage?
While bribes are banned by the statute, grease payments are not. Name some way in which a corrupt company or their agent could get around the intention of FCPA?
Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Discuss your thoughts/feelings about marketing managers using an opt-in statement for permission to send such emails that would appear when customers make their