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Marketing in the performance of business activities which directs the flow of goods and services from the produces to consumers. Discuss the above statement by taking two appropriate illustrations o
Students will be capable to examine case study afterward and connect theories to the real situations to learn more and use it in the future.
Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
You work as a junior employee in marketing department of a medium-sized Hong Kong organization. One of your most important tasks is your involvement in your organization’s marketing research p
Analysis of holding cost, ordering cost (when ordering from supplier), and set-up cost (when producing the part). Develop an inventory policy (how many to order and how frequently) for the following
Make a list of 10 different mobile phone and plan options reflecting a variety of features available (e.g., Android vs. Windows Phone; prepaid vs. postpaid plan, etc). ANALYSE and COMPARE the respon
Create right marketing decisions and prepare effective marketing plan for a specific product or service that is ideal for a selected organisation.
An elucidation of the marketing process.
The board being unaware of marketing issues, you have been assigned to define and provide an understanding of the marketing concept, while emphasizing on why it is so important today.
Customer relationship assessment matrix: for a specific company, determined by the group. Conclusions and RecommendationsBusiness-Plan; Compose a specific marketing mix per matrix segments for your sp
Explain the Four P’s in marketing mix - Using a company of your choice; explain how this company is using the Four P’s to gain successful position in the market.
Can an understanding of internal influences on consumer behaviour assist charitable organisations.
Imagine you are a newly graduated MBA who has just been appointed as a special consult to the CEO of a major domestic market-based organization. They wish to expand into a select number of internati
You are required to write 1 reflective journal entries on any topic/concept related to elements of strategy.