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Explain the problems faced by International marketing. Write down your suggestions to remove the problems.
Describe the important features of internet and intranet. What do you understand by the “gap” in the market? How can a service provider identify and bridge these gaps?
Elaborate on Ansoff Product-Market Expansion Grid and describe its significance in strategic marketing planning. You’re required to support your answer using instances from the tourism and hos
Compare and contrast Reverse Positioning and Breakaway Positioning strategy. Make a distinction with examples the concept of point of parity and point of difference.
Compare and contrast focus group interview with In-depth interview. What are the major advantages and drawbacks of online focus-group?
Define what you understand by the phrase “Brand” and elaborate on each of the steps of Brand Strategy Development Process.
As the Head of the PR team you are planning to train your staff about making effective presentations. Discuss the key issues you will consider to ensure that your subordinates grasp the fundamental
Explain the significance of delivering service quality for tourism organisation. Elaborate on four (4) types of market segmentation methods which you think would be appropriate to be employed by a hot
List FOUR (4) key components of the microenvironment. Explain how each microenvironment component might have an impact on operation of a business.
Outline with instances the four major bases for segmentation in consumer markets. Define the term advertising and discuss on its role in the marketing mix.
A consumer’s buying behaviour is affected by a range of factors. Discuss this statement and support your answer with instances.
The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so that the demand for broad wool was
With reference to services you are familiar with, discuss the major differences between goods and services and their implications for service marketers.
Discuss and discuss the significance of market segmentation, target marketing and positioning in devising a marketing communications strategy.
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well-known distinctive products including Flake, Dairy Milk, Crunchie and Roses.
Describe in detail controlling multinational marketing programme. Explain the forces influencing organisational buying behaviour.
What do you mean by marketing search? Describe the scope and nature of marketing research.
Explain the market segmentation process. What are the kinds of consumer market segments? Explain the trends of marketing strategies for market leaders.
Explain and discuss the concept of a ‘virtual community’ and how such communities can be employed as part of relationship marketing. Briefly describe and give examples of online promotion
You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company’s product range, in which y
What do you mean Marketing. What is the significance of marketing? Analyze the various criteria of Sales Forecasting.
Enumerate Psychological Theories of Consumer Behaviour. Investigate the different methods of segmenting market. Analyze the main factors which must be taken into account in developing a price policy.
Explain five significant elements to be considered in Test Plan. Apart from online marketing as a form of direct marketing, explain six other forms marketing which can be employed in dealing with con
Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated with 'sleeping better' for the past 70 year
Write the difference between Condition and Warranty under The Sale of Goods Act. Who is Complainant? Describe the provisions relating to the District Forum.