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q selection of an advertising agencythe advertiser should be very careful in selecting the advertising agency the success of advertising-campaign
q organisation of ad-agency on group basisfor effective supervision of a variety of advertising departments and there functions different advertising
q what is advertising agencyadvertising industry engages three major components advertiser media and advertising agency the person who makes a
q show the factors affecting the advertising budgetfactors affecting the advertising budget1 market size2 stage in product life cycle3 advertising
marginal approach to ad-budget - in this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising
q quantities methods for preparing advertisement budgetstatistical techniques similar to multiple profitability regressions and simulation or
q explain about return on investmentreturn on investment - return on investment method is completely different method from other methods this process
q explain about judgement method for preparing advertisement budgetjudgement method - in this process advertising budget is decided by the
q what is residual or affordable methodaffordable method - this method is as well known as all you can afford residual method available-fund-approach
q objective and task methodthis scheme considers advertising as an investment and a mean to achieve long-term business objectives krick patrick has
q what is competitive parity methodcompetitive parity method - it is usual approach in which advertising budget is framed in such a manner that our
q calculate percentage of sales methodsthe sum to be appropriated to advertising is arrived at by multiplying the worth of past years sales or
q methods of preparing advertisement budgetevery advertiser sets apart a total of money to be spent on advertising which is referred to as
q explain the steps in outlining advertising budgetsteps in outlining advertising budget1 setting advertisement objective - prior to deciding on
q what is advertising budgetanswer- quantitative appearance of future plan of activities prepared for fix period of time advertising budget is a
q show the disadvantages of support media 1 detailed message cant be given by support advertising as passerbies view the signboards are only for few
q what are the advantages of advertisement1 these have long life these arent easily perishable2 it has broad coverage3 it tenders geographical
q support media used in advertisementsupport media - message is legible brief written in bold letters attractive eye-catching and it must depict the
q evaluation of advertising media - televisiontelevision- commercial television advertising was initiated nearby 1976 with the reduction in tv price
broad cast media- it includes advertisement in television ratio and cable etc it varies from print advertising media as it has both audio and visual
q evaluation of advertising media - magazines and journalsare one more form of print media these are published regularly at regular intervals like
q evaluation of advertising media - newspapernewspaper - newspaper is brought mainly for their news values newspapers are published in a variety of
how you will evaluate the broadcast print amp support mediaevaluation of advertising mediaprint media- print media is as well known as press
few media-image vehicles enjoy improved image in comparison to other media vehicles media-image improves the communication value of advertisement
q define the media-frequency in advertisementmedia-frequency media-frequency demotes to average number of times the audience is exposed to