Q. Evaluation of advertising media - Television?
Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase in economic status of an average Indian available of T.V Sets has improved speedily.
Advantages:-
- Strong Impact
- Wide Coverage
- Emotional Appeal
- Flexibility
- Attractive Message
- Geographical Selectivity
Disadvantage:-
- Expensive
- Long Production Time
- High Production Cost
- Not suitable when the number of audience is less
- Overloaded advertising
- Detailed message cannot be given
- Distrust
- Obscenity and vulgarity
- Fragmented Viewers