Q. What is Advertising Budget?
Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that shows the total amount to be spent on advertising and list the way this amount is to be allocated. Advertising budget demonstrates how much is to be spent on promotional efforts and how this amount is allocated among different media and sales territories. Advertising Budget vary from company to company. A few companies spend large amount on advertising while there are companies spent very less amount on advertising.