Analyze a potential international market company selected


Homework

Choose 1 country that the organization you've been working on in this course could consider expanding into.

Submit as a Word Document a business report that is based on your detailed analysis from week 2 homework in which you:

o Analyze a potential international market that the company you selected that you would recommend should expand into. Provided your detailed justification considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.

o Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed, the Porter's Five Forces worksheet and your analysis of the Diamond of National Advantage.

o Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.

o Recommend whether the organization should expand into the chosen country. Explain your rationale.

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Analyze a potential international market company selected
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