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discuss new technology and emerging trends in supply chain management several emerging trends are changing the job of
map the supply chain of your product as far back as is feasible a simple example is a diamond sold by a local jewelry
identify the mode of transportation used between each stage in the channel identify by name and location the
develop marketing mixes for services product service strategy issues include what is being processed people possessions
discuss relationship marketing in services relationship marketing in services involves attracting developing and
explain internal marketing in services internal marketing means treating employees as customers and developing systems
discuss global issues in services marketing the united states has become the worlds largest exporter of
describe nonprofit organization marketing nonprofit organizations pursue goals other than profit market share and
explain what a marketing channel is and why intermediaries are needed a marketing channel is a business structure of
discussion 1 - select a company and its primary competitor within one of the following industries home improvement
describe how and why product warranties are important marketing tools product warranties are important tools because
how can you package your renewed sandwich cookie to make it more attractive on the shelf than oreo what about package
is the product packaged and labeled how should it be packaged and whydoes the package and label design match other
define the terms product item product line and product mix a product item is a specific version of a product that can
describe marketing uses of branding a brand is a name term or symbol that identifies and differentiates a firms
describe marketing uses of packaging and labeling packaging has four functions containing and protecting products
discuss global issues in branding and packaging in addition to brand piracy international marketers must address a
explain the major differences between business and consumer markets in business markets demand is derived
review the following list of common types of gifts and favors put a check mark next to the items that you think it
assignment 1 part a your marketing planat the end of this course you will have created a marketing plan for a
describe the characteristics of markets and market segments a market is composed of individuals or organizations with
explain the importance of market segmentation before the 1960s few businesses targeted specific market segments today
discuss criteria for successful market segmentation successful market segmentation depends on four basic criteria 1 a
describe the bases commonly used to segment consumer markets five bases are commonly used for segmenting consumer
describe the bases for segmenting business markets business markets can be segmented on two general bases first