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discuss the role of promotion in the marketing mix promotion is communication by marketers that informs persuades and
explain the goals of promotion the fundamental goals of promotion are to induce modify or reinforce behavior by
questionyou are the chief marketing consultant of a marketing consulting firm in maldives a client which is a business
discuss the elements of the promotional mix the elements of the promotional mix include advertising public relations
discuss channels and distribution decisions in global markets global marketing channels are becoming more important to
discuss new technology and emerging trends in supply chain management several emerging trends are changing the job of
map the supply chain of your product as far back as is feasible a simple example is a diamond sold by a local jewelry
identify the mode of transportation used between each stage in the channel identify by name and location the
develop marketing mixes for services product service strategy issues include what is being processed people possessions
discuss relationship marketing in services relationship marketing in services involves attracting developing and
explain internal marketing in services internal marketing means treating employees as customers and developing systems
discuss global issues in services marketing the united states has become the worlds largest exporter of
describe nonprofit organization marketing nonprofit organizations pursue goals other than profit market share and
explain what a marketing channel is and why intermediaries are needed a marketing channel is a business structure of
discussion 1 - select a company and its primary competitor within one of the following industries home improvement
describe how and why product warranties are important marketing tools product warranties are important tools because
how can you package your renewed sandwich cookie to make it more attractive on the shelf than oreo what about package
is the product packaged and labeled how should it be packaged and whydoes the package and label design match other
define the terms product item product line and product mix a product item is a specific version of a product that can
describe marketing uses of branding a brand is a name term or symbol that identifies and differentiates a firms
describe marketing uses of packaging and labeling packaging has four functions containing and protecting products
discuss global issues in branding and packaging in addition to brand piracy international marketers must address a
explain the major differences between business and consumer markets in business markets demand is derived
review the following list of common types of gifts and favors put a check mark next to the items that you think it
assignment 1 part a your marketing planat the end of this course you will have created a marketing plan for a