Discuss relationship marketing in services. Relationship marketing in services involves attracting, developing, and retaining customer relationships. There are three levels of relationship marketing: level 1 focuses on pricing incentives; level 2 uses pricing incentives and social bonds with customers; and level 3 uses pricing, social bonds, and structural bonds to build long-term relationships.
1. For the new service developed, have the members of the team discuss how they would implement a relationship marketing strategy.