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1 discuss the logic behind pre- concurrent and post-testing within personal communication and customer care2 comment on
1 outline the kinds of research typical to sales promotion campaigns2 discuss pr in relation to research and in
1 highlight the benefits of the internet in terms of branding and relationships illustrating with pertinent examples2
1 discuss the importance of the lsquoelectronic frontier in terms of technological change2 assess the impact of the
1 explain in broad terms the strategic options available to marketers regarding advertising on the internet discuss in
1 lsquothe pr transfer process as advocated by jefkins is a simple but effective guideline for use by the pr
1 discuss how sponsorship works in theory using examples to illustrate2 comment on the notion that sponsorship is
1 explain where sponsorship fits in the marketing communications scheme of things provide in your answer at least two
1 explain the concept of television programming sponsorship choose an example of such sponsorship to illustrate why an
1 explain why you agree or disagree with the contention that the apic-type model is useful as a framework for pr
1 the planning stage of a dsm involves consideration of lsquowhere do we want to go having already established targets
1 discuss the changing dynamic role of sales promotion within the integrated communications mix and qualify this with
1 added value is key to understanding how sales promotions should work illustrate the role of creativity in providing
1 explain and explore the various types of promotion available to marketers both consumer and trade choose one such
1 consider how sales promotions are implemented discuss this using a campaign of your choice2 discuss evaluation of
1 outline the rationale behind co-operative marketing in terms of relationships between manufacturers and middlemen
1 explain the difference between direct and database marketing using examples to illustrate2 outline the factors have
1 outline the disadvantages and advantages of each medium used with direct marketing techniques2 explain how database
1 explore what the georgetown survey on internet privacy tells you about the way that regulation is likely to develop2
1 creative strategy is part of lsquohow do we get there discuss the different creative approaches to direct marketing
1 discuss the logic behind pre- concurrent and post-testing within this case2 comment on the idea of direct marketing
1 distinguish between marketing pr and corporate pr explain using examples why the techniques used at both levels might
1 the planning stage of a dsm involves consideration of lsquowhere do we want to go and targets discuss the importance
1 creative strategy is part of lsquohow do we get there discuss broadly the difference between rational and emotional