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What is meant by a "spurious" relationship between two variables?a) One that is so ridiculously illogical it cannot possibly be trueb) An apparent relationship that is so curious it demands further at
How would you use the drop-down menus in SPSS to generate a frequency table?a) Open the Output Viewer and click: Save As; Pie Chartb) Click on: Analyze; Descriptive Statistics; Frequencies
What is meant by the term "grounded theory"?a) Theories should be tested by rigorous scientific experimentsb) As a social researcher, it is important to keep your feet on the ground
What can be generalized from a purposive sample?a) That the findings are true for broadly similar casesb) That the findings are true for the entire population
What is a key informant?a) A group member who helps the ethnographer gain access to relevant people/eventsb) A senior level member of the organisation who refuses to allow researchers into it
What is a "probing question"?a) One that inquires about a sensitive or deeply personal issueb) One that encourages the interviewee to say more about a topicc) One that asks indirectly about people's o
What is the role of the moderator in a focus group?a) To stimulate discussion and keep the conversation on trackb) To ask leading questions and dominate the discussion
What is meant by the term "ethnographic particulars"?a) Specific people who are involved as key informants in an ethnographyb) A participant observation schedule that is used in qualitative research
What is semiotics?a) The study of semi-detached housesb) A half-baked attempt at social researchc) The method of semi-structured interviewing
What is narrative analysis?a) A literary approach to documentsb) An approach that is sensitive to questions that concern how people choose to sequence and represent people and events
How is CAQDAS different from quantitative data analysis software.It only works on Apple Mac computers.b) It requires detailed knowledge of statistics
What does the term "quasi-quantification" refer to.The use of words like "many", "some" or "often" in qualitative researchb) A poor attempt at statistical analysis
Which version of the debate about multi-strategy research suggests that quantitative and qualitative research is compatible
What is the purpose of the conclusion in a research report. It explains how concepts were operationally defined and measured.b) It contains a useful review of the relevant literaturec) It outlines the
Why did the protest occur?What are the details surrounding the protest?What are the FAR Part 15 regulations that allowed the protest?
what are the strengths/weaknesses of social media advertising.2. how can companies better manage their social media presence.whatever issues you want to raise based on what you saw/read.
Is the firm making a profit or a loss? Explain the Short Run Shut Down Rule. Should this firm shut down? Please explain
Provide statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward.
What does this buying behavior imply in terms of communication approaches? In situations where a foreign firm such as Unilever or Colgate tries to foster repeat purchase and brand loyalty, what st
Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors
Companies around the globe are using social media to connect with their customers.Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
Identify the consensus on the target market.Give the product's name and why it was chosen based upon the target market.
One technique that can be used to evaluate an investor plan is the Critical Success Factors (CSF) method. The CSF method can also be used to scrutinize any type of business related plan, including a
Analyze the concepts of consumer behavior, changes, and their effect on marketing.Assess how consumer perceptions affect behavior
Identify the five step process in a marketing research process.Identify the number of marketing research designs and discern the pros and cons of each.