Developing a Marketing Plan
The basic stages include
1. examine the current situation
2. identify potential threats and opportunities
3. set objectives
4. develop strategies - including advertising and promotion.
This paper illustrates the types of information typically appearing in each section of a product marketing plan.
Business units within the firm have their own product marketing plans that focus on specific target markets and marketing mixes for each product. Product marketing plans typically include both strategic decisions (or what to do) and execution decisions (or how to do it). Marketing plans may be developed for a single brand, a product line, or a business unit that markets multiple product lines.
Overall, planning is a process directed toward making decisions with tomorrow in mind. As such, planning is a means of preparing for future decisions so that they can be made rapidly, economically, and with as little disruption to the business as possible.1 Marketing plans may be for new products and services being introduced or for existing products or services. Regardless of the type of plan, all plans will be reviewed at least annually for needed revisions. Properly developed marketing plans can provide considerable benefits to firm performance. Plans:2
Attachment:- Marketing plan.rar