Evaluating laptop vendors for major hardware upgrade


Assignment:

You are in the last stages of evaluating laptop vendors for a major hardware upgrade and standardization project for your firm. You will be purchasing a total of 1,200 new laptops to deploy to the worldwide salesforce. One vendor’s product carries a Bronze EPEAT rat- ing; the other vendor’s product would cost an additional $96,000 but carries a Gold EPEAT rating. The two products are very evenly matched on other key factors, such as performance, features, reliability, and support costs. How would you decide between the two vendors’ products?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Evaluating laptop vendors for major hardware upgrade
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