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What are your top goals for the next year, 2 years, and 5 years? Work on projecting what you intend to accomplish so you can put together a strategic
So people have been trying to persuade others to their point to view for as long as people have been around.
Students are required to select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., Business Week) and post article
Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics?
Marketing is essential to the healthcare industry for branding and growing health systems. You will compare and contrast marketing data and information
Define advertising, and explain it through a banking-related example.
Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. "We use fabrics that are made domestically;
Internal weaknesses are related to deficiencies in resources and capabilities that hinder an organization's ability to accomplish its mandate or mission
Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release of the new product
How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
Consider an organization you work for, have worked for, or would like to work for. Then, identify a country in which they do business or might do business
Managing your suppliers can be a challenging experience. Since the services they provide are really an extension of your own organization
Identify at least three parallels between the Buying Influences framework of Strategic Selling and the challenges of making a consensus sale as detailed
You are a project manager for ABC Company. The company wants to purchase new equipment, train employees on the equipment, and then fully integrate
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Your best friend has asked your help in securing a job where you work. You want to help your friend, but you know her social media sites have photos
Dream Massage requires the employee to work a set schedule, provides her clients and all her massage products, and exercises complete control over
How does this product differ from others within the same product category? Be descriptive and provide three key points.
Imagine that you are the owner of a small business, e.g. cafe´, clothing store, electronics, restaurant, copy shop. You may need to consult with your trainer
Designing a questionnaire that will effectively capture data for a research project is in itself an important and specialized skill. Great care must be given
The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brands ideas.
You will discuss ways to improve communication and customer service for your business. You will also investigate how customer feedback can lead
Craft, write, a position statement that might be put in an ad promoting the two product characteristics above.
Describe the (fictional) convention you are planning. Include the organization attending, the number of attendees and the location
Objective: To research the marketing environments for a new product or service and develop an environmental scan.