Raising social conscience of consumers


Assignment:

Find three advertisements that you feel are socially unacceptable and three that you feel raise the social conscience of consumers. Evaluate the social acceptability of an ad based on the issues discussed in chapter 3 and not merely on your personal reactions to a particular product. Prepare your reasons for finding an ad unacceptable and, where appropriate, make suggestions as to how the ad could be changed to make it more acceptable.

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Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Raising social conscience of consumers
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