Assignment:
The purpose of assignment is to keep students up-to-date with current events, encourage critical thinking and develop writing skills for communication in an online environment. Students are required to select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., Business Week) and post article within the designated discussion forum, write a summary and comment on the article by providing a personal perspective on the situation or company and comment in a critical way. Aim for 350-500 words. The postings should focus on specific marketing issues and apply the concepts used in the related class.
Be creative. Be sure to acknowledge what specific marketing issues to which your article relates. Give your opinion on the article and describe why you find it interesting.
Biz News Possible Concepts:
Chapter: Developing New Products and Services
Types of Consumer Products
Degree of Newness (Product Innovation)
New Product Development Process
Chapter 11: Managing Successful Products, Services, and Brands
Product life cycle
Branding
Brand equity
Branding strategies
Packaging and Labeling Benefits
Chapter: Services Marketing
The Four Is of Services
Search, Experience, and Credence Properties