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What is the managerial usefulness of using quantitative and qualitative research techniques as they pertain to measuring customer satisfaction?
Identify the most critical marketing management problems faced by the Segway HT marketing team for both the B2C and B2B markets.
Question: What are six of the most important elements in a company's B2C website as related to user interface design?
Describe how Internet marketing has influenced any of your buying decisions. Give examples.
Kotler identifies the four major drivers of the new economy. Explain these drivers.
What types of companies are most likely to benefit from the aging of the American population and why?
In your own words please discuss how E-Marketing is able to build long-term customer relationships due to:
Articles relating to the short description that give specifics to the supply chain differs of a B2C site compared to a B2B site.
Problem: I need to explain how marketing differs on a B2C site compared to a B2B site.
Identify examples of good and bad business practices in the use of strategy design components.
B2C also uses traditional offline methods along with the integration of online tools
Explain how the UPS supply chain was modified and how the supply chain differs from the on ground locations and the online environment.
Describe the legal, ethical and regulatory issues that the UPS Web site must address.
Examine the 4 P's of marketing and discuss how each will be addressed within the business framework.
Explain the how the concepts of disintermediation and reintermediation affect the supply chain.
Make a detailed list of the supply chain involved in the B2B site and describe what was found.
Select a public accessible eCommerce site, identify the Marketing techniques used to promote product/service
Describe how marketing differs on a B2C site compared to a B2B site. Please be specific and include references!!
Assess two different organizations' e-business models. Choose two of the following categories:
Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer) ?
Design a scorecard for rating commercial websites in the business-to-consumer (B2C) or business-to-business (B2B) area
How do the steps in making purchase decisions differ for B2B vs. B2C customers? Would marketing create different models for each?
Compare the examples you have selected in the following areas and include your recommendations as if you were the manager in charge of the control functions:
The analysis will be used so JavaJoy management can make a good strategic marketing decision.
What are the major characteristics of B2B site compared to a B2C site?