Boosting capital spending on new technologies


Problem:

Companies often grow by doing one or more of the following: boosting capital spending on new technologies, launching new products, entering new markets, increasing marketing, and bolstering R&D (Research and Development).

Find an example of each of these. Describe what the company did.

Were any strategic goals listed? If so, what was the goal? How might strategic decision makers evaluate the effectiveness of their company's growth strategy?

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Marketing Management: Boosting capital spending on new technologies
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