Celebrities in marketing campaigns with a product
Problem:
Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
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Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements
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What strategies can the company use to increase the chance for marketing success for this new product it has developed?
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